Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Mercury aims to get YouTube videos to the same level of user engagement as livestreams. Its tools include dynamic thumbnails, dynamic description, and on-screen shout-outs. As the name suggests, the former two add real-time data to both video thumbnails and descriptions. In the case of thumbnails, this could be data on charity goals and merch sails, or shout-outs to subscribers or supporters. Dynamic descriptions can include real-time polls, supporter spotlights, and data on community goals.
Other tools include on-screen shout-outs for supporters, including YouTube subscribers, Patreon backers, or Discord members. StreamElements also sends users a personalized weekly email with a performance summary.
These kinds of updates can help make even older videos more engaging to viewers, according to StreamElements following tests across 350 YouTube channels. Sergey Bukhman, product manager of Mercury, said in a statement, “By offering dynamic descriptions and thumbnails, shout-out overlays, and polls, the instant gratification translates to more viewer engagement, retention, and growth. Illustrating the appeal, creators who used Mercury experienced a 60% increase in engagement on average. This is a significant boost that validates our free tools as a compelling new layer to video on demand production.”
The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2
January 25 – 27, 2022
Mercury is currently free and available in beta for content creators on StreamElements’ website.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and “open office” events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties