Anzu gets patent for tracking ad viewability in 3D environments
Anzu.io, an in-game ad company, said it has been granted a patent for its ad tracking technology which measures viewability in 3D games.
Anzu.io, an in-game ad company, said it has been granted a patent for its ad tracking technology which measures viewability in 3D games.
Anzu and Zynga's Socialpoint division have partnered to bring "intrinsic" in-game ads to the popular Dragon City mobile and PC game.