The fund comes from a substantial portion of the $52.5 million that the company raised in March. Overwolf makes a modding platform for game developers and publishers. It enables those companies to take advantage of user-created content based on popular games.
The Tel Aviv-based company recently launched its CurseForge Core user-generated content platform. It will offer the platform as a service for game companies to take advantage of mods, or the custom creations of players that can enhance existing games. It enables folks to create software that tracks player performance in games by tapping developer application programming interfaces, or APIs (such as tracking deck performance in card games like Hearthstone).
“Our company is cash-flow positive and we figured that it makes sense to start doing investments to build this world we envision,” said Uri Marchand, CEO of Overwolf, in an interview with GamesBeat. “We need to bridge the distance between where we are today to where we envision the future through making these investments.”
Three top investment pros open up about what it takes to get your video game funded.
Overwolf is profitable and was able to raise the money in March in part because of the enthusiasm around Roblox, the user-generated game platform company that went public in March at a $41.9 billion valuation.
“User-generated content is the future of games,” Marchand said. “We’re seeing things like Roblox and Minecraft. They have endless opportunities and they’re maturing into games like Battlefield and Grand Theft Auto. They all need to have a strategy for user-generated content.”
A new fund
The new fund will support the work and projects of in-game app creators, mod authors, as well as game studios who plan to integrate mods into new titles.
“These are not just equity investments,” Marchand said. “It’s also funds that would be directed to the community to incentivize creation.”
Overwolf believes that community-created experiences are key to extending the longevity and engagement of games and is supported by “in-game creators,” a term Overwolf coined to categorize this new generation of in-game app creators and mod authors. Beyond financial support, in-game creators who receive funding will also gain access to mentorship, acceleration, and marketing services.
In addition to providing support for in-game creators, the new fund will also make investments in studios creating new games that will incorporate community-created mods into their titles. Investments may also be deployed to the community of in-game creators for these studios, in order to establish a strong two-sided marketplace.
Overwolf’s CurseForge Core allows game studios to integrate open-source SDKs and plugins to let players discover and install mods in-game, across all platforms and storefronts. In addition to capital, portfolio studios will have early access to CurseForge Core which will enable them to easily integrate mods safely and seamlessly into their new games.
Marchand said that everybody wins with community-created experiences. Gamers get in-game apps and mods that make gameplay more exciting. The creators of these in-game apps and mods can turn their passion into a profession, earning a sustainable income for their creations. And game studios enhance their games by outsourcing content creation to talented and passionate gamers, maximizing shelf life and engagement.
“We bring a bit of our experience in working with communities to these game studios to make sure that we’re not all just wasting our time,” Marchand said.
Marchand hopes to deploy the fund over the next few years. To date, Overwolf has invested about $3 million of a $7.2 million fund for modders raised from Intel in 2018. Overwolf has made 59 investments form that fund. Overwolf has grown a lot since then, and it now employs 88 people.
The biggest mods to date are in World of Warcraft and Minecraft, Marchand said. But many smaller modders are making a living on mods that are generating $10,000 a month, he said.
Marchand said the company is in talks with big companies about creating modder ecosystems around well-known games.
“I think it’s endless opportunities waiting to happen,” he said.
Marchand foresees gamers participating in a new era of triple-A game creation. Stray Bombay, a co-operative games studio led by Chet Faliszek, is the first studio to receive funding from the Overwolf Creator Fund. The studio will integrate CurseForge Core into its first game title The Anacrusis, a four-player, co-op first-person shooter designed from the ground up to be both a play and social space, scheduled to launch in the fourth quarter.
Overwolf came across Stray Bombay through its partnership with Intel, which is an investor in Overwolf. Faliszek said in a statement that Overwolf understands the importance of integrating player-created mods, maps, and cosmetics in the game. He said it’s about empowering creators to become involved with the development of the games they love.
Game studios, in-game app creators, and mod authors will be able to apply to the $50 million fund here. Overwolf has raised $75 million to date.
Overwolf wants to be creative with its funds. In the case of Stray Bombay, Overwolf can make an investment in the studio. But it can also invest a smaller amount in the form of grants directly in talented creators who are making mods for the game. It could also do something like a hackathon, Marchand said.
“The first and most important part is to find a partner that actually sees creative community being built on their game versus someone who’s just been a bit opportunistic on that,” Marchand said. “Once there’s more alignment, both culturally and with this goal, then we help make sure that this works based on implementing lessons that we’ve learned in the past on how to build communities around games.”
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