Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.
Liftoff and GameRefinery today released their mobile social casino apps report for 2021. According to the report, mobile gamers are spending more money than ever on these apps, likely because of the ongoing pandemic.
According to the report, mobile gamers spent around $990 million on social casino apps during the height of the pandemic, which it counts as Q3 2020 to Q2 2021. Quarterly profits for these apps were around $260 million by Q2 2021. Liftoff, a mobile growth and app marketing platform, and GameRefinery, a mobile gaming analytics platform, drew this data from ad impressions and clicks across 12 million installs and 239 apps.
The report compares this to the corresponding decrease in attendance to in-person casinos, many of which were closed for periods during the pandemic due to health concerns. That said, profits remained high even as in-person casinos began to reopen. Mobile casino apps are among the oldest demographic in gaming, with more than half being over 45. The userbase is also fairly evenly divided between men and women.
Joel Julkunen, GameRefinery’s head of game analytics, said in a statement, “As we examine the effects the pandemic has had on gaming, it’s no surprise casino apps are soaring in popularity around the globe.”
Three top investment pros open up about what it takes to get your video game funded.
The pandemic has indeed had a large impact on the gaming industry. The ESA reported earlier this year that the U.S. alone gained over 13 million gamers during that time.
The report also notes that Apple’s IDFA policy changes have led to a decrease in return-on-ad spending on the platform. This means that Android is now the more affordable platform for social casino apps. According to the numbers, iOS install costs are now 122% higher than that of Android.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and “open office” events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties