TikTok is offering users a hard reset on their For You feed where they find recommended videos, the company said in a blog post today. The new feature will wipe past interaction on the app and start curating recommended videos based on someone’s time on the app from that date.
“When enabled, this feature allows someone to view content on their For You feed as if they just signed up for TikTok,” according to the blog post.
The feature will be useful for people who find their recommended posts to be stale or out of date with their current interests, the company said.
TikTok is facing scrutiny in the United States over concerns the Chinese government could get access to US users’ data or dictate what’s shown on the platform. On March 15, the Biden administration threatened to ban TikTok if it’s not sold. TikTok has said it doesn’t share information with the Chinese government and has proposed its own solution: a reorganization of its American business.
Many state governments have banned TikTok from government devices and a bill proposing a wider ban has been introduced in the US House of Representatives.
More to come.
