Cookie consent is not enough
Cookies are everywhere. And, several lawsuits reveal how orgs can misuse them and (inadvertently or no) gain access to highly personal data.
Cookies are everywhere. And, several lawsuits reveal how orgs can misuse them and (inadvertently or no) gain access to highly personal data.
The demise of cookies doesn't mean the end of advertising. Organizations must adapt and learn how to best leverage first-party consumer data.
Brands shouldn’t wait for Google to make privacy decisions. Business-as-usual is a strategic mistake that could backfire on consumer trust.
As the third-party cookie era ends, first-party data offers an opportunity for better reliability and more personalized recommendations.
In the cookieless era of Web3, CDPs and zero-party data will ensure proper consumer consent and enable more intelligent campaign targeting.
Marketers can combine first-party data strategies with a holistic ABM approach to more than make up for the loss of cookies.