Tag: Marketing

Movable Ink unveils new AI-powered tool for more efficient personalized marketing emails

The new feature uses OpenAI's GPT-4 large language model to reference a brand's online content and create compelling email subject lines.

McKinsey report finds generative AI could add up to $4.4 trillion a year to the global economy

The $2.6 trillion to $4.4 trillion figure marks a huge increase over McKinsey's previous estimates of the generative AI field's impact.