Russian lawmakers have proposed changes to the current law “On Digital Financial Assets” in order to regulate crypto mining while banning the circulation of cryptocurrencies in the country. The legislation…
Businesses must use data and forge the right, long-lasting partnerships to ensure marketing ML deployments are tailored and always evolving.
The digital asset market downturn that started the current crypto winter is negatively affecting search spending, Google has acknowledged. Ad growth in the third quarter fell to a low seen…
Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted.
In an unregulated metaverse, a controlling force with deep knowledge of users can use feedback loops to drive them toward a desired goal.
Don't fear the cookieless future. First-party data lets you position your brand in distinctive ways, from first discovery to actual purchase.
As the third-party cookie era ends, first-party data offers an opportunity for better reliability and more personalized recommendations.
Cryptocurrency-related adverts in Thailand will have to meet strict rules as the Securities and Exchange Commission looks to emulate foreign standards.
Thailand has introduced tighter rules that will oblige crypto companies to duly inform potential customers of the investment risks on their advertisements. The new regulations also prohibit businesses in the…
Reddit has announced the acquisition of audience contextualization company Spiketrap to boost its ad business and improve reach for brands.