Category: Sponsorship

Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.

Ukraine’s national soccer team has secured a sponsorship deal with a player from the industry that wants to engage fans and promote adoption of cryptocurrencies. As part of the agreement,…

A federal bankruptcy court in the U.S. has ended the FTX naming-rights agreement for Miami Heat’s basketball stadium. The sports venue was branded FTX Arena as part of a multi-year,…

Shirts worn by the players of the Italian soccer team Napoli will display the logo of cryptocurrency exchange Upbit. The arrangement is part of a sponsorship deal with Dunamu, the…

According to a report, the American singer-songwriter Taylor Swift was allegedly courted by FTX to promote the exchange. Sources say the deal was worth more than $100 million and it…

The price of soccer fan tokens, designed for fan engagement, is seemingly impacted by the on-field performance of teams.

A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building…

U.S.-licensed Formula One constructor Haas F1 Team has announced a collaboration with non-fungible token (NFT) marketplace Opensea. As part of the agreement, a collection of NFTs will be produced for…

Gillette is celebrating five years of its streaming team - the Gillette Gaming Alliance - with more Fortnite content.

The Uniswap Foundation (UF), the group behind the decentralized exchange (dex) Uniswap, announced the first wave of foundation grants on Wednesday as it plans to distribute $1.8 million total, awarded…