Elon Musk rebrands Twitter Blue subscription services to X Premium

After a major rebranding of the popular social media platform Twitter to X, Elon Musk has now rebranded the popular Twitter Blue subscription services to X Premium.

The X Premium subscription services come with an ad revenue sharing model that will make all eligible X Premium subscribers eligible for a share of the ad revenue based on their engagement on the platform.

Only those X-Premium subscribers will be eligible for ad revenue who receive at least 15 million total impressions on their posts in the last 3 months, have at least 500 followers and must be at least 18 years old. Musk also notified that all ad revenue generated from non-subscribers will be kept by the platform.

X started sharing ad revenue in a surprise move last month where many Twitter users reported receiving their share of the revenue. On July 28, the ad revenue feature went live for all Blue subscribers at the time. In a Twitter conversation, Musk noted that the revenue will be determined from the time he first promised it in February

The ad revenue is shared based on advertisements posted in the comments of the user tweet replies. This format is quite similar to TikTok where instead of posting ads on the main feed the platform usually posts it in the comments. Thus both X and Tiktok incentivize users with more comment and reply activities under their posts.

Related: X will foot legal bills of users unfairly treated by employers for posting or liking content — Elon Musk

However, within a week the X support account notified that they have been overwhelmed by the number of premium subscribers and thus might take some time to review and pay out eligible accounts.

Musk has been very vocal about making X into an “all-in-one” or super app. After just weeks after his takeover Musk launched a Twitter Blue subscription that allowed users to buy blue tick verification marks from Twitter and later the product evolved to become a premium service that made way for subscribers to earn a portion of the ad revenue.

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