Gaming spend stagnates per Data.ai and IDC H1 2023 report
Gaming consumer spend is relatively flat in 2023 so far - beating previous expectations - according to Data.ai and IDC's latest report.
Gaming consumer spend is relatively flat in 2023 so far - beating previous expectations - according to Data.ai and IDC's latest report.
Remnant II dominates the July sales charts, according to Circana, though Pikmin 4 and Exoprimal have also made their mark.
Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.
Newzoo has released its global games market report for 2023, predicting that global revenue will reach almost $188 billion.
NBA 2K has signed a deal with amateur esports platform One Up to increase access to tournaments with prize pools.
UGC studio Infinite Canvas has raised $6 million in new funding, which it's putting towards GenAI projects such as new game CreatureCraft.
StatusPro plans to incorporate Bidstack technology to allow NFL franchises to integrate the marketing of their real stadiums into virtual counterparts.
SuperScale raised $5.4M to support its games revenue-growth SaaS platform and maximize its unprecedented traction since Apple's IDFA changes.
It’s more expensive than ever to acquire and retain mobile game players, but direct-to-gamer web shops can maximize LTV, engagement, and more.
App developers are discovering new ways to market direct-to-consumers, and one way they're doing so is via webstores.