Category: sales

Generative AI is quickly infiltrating organizations, McKinsey reports

the single largest category of functions where gen AI was being used as of April 2023 was marketing and sales, at 14%, according to McKinsey.

McKinsey report finds generative AI could add up to $4.4 trillion a year to the global economy

The $2.6 trillion to $4.4 trillion figure marks a huge increase over McKinsey's previous estimates of the generative AI field's impact.