Would you sell your data for passive income? Caden raises $15M to give users the option
New York-based Caden, a company helping consumers sell their data with full control, today announceed $15 million in fresh funding.
New York-based Caden, a company helping consumers sell their data with full control, today announceed $15 million in fresh funding.
How we can trim back the hedges of walled gardens to empower consumers and redefine advertiser-publisher engagement with tech giants.
How first-party customer data can help map your team’s sales approach to customer needs and ultimately drive business value.
Western companies can learn much from the Eastern super apps and mobile-first marketing mavericks that engage millions of users every day.
The right first-party data can create a comprehensive view of customers to enable compliant, personalized activation.
A first-party data strategy can be a competitive edge for marketers.
Four ways marketers can gain leverage and build resilience in a tough economic climate, even with smaller budgets.
Businesses are adapting to uncertain macroeconomic times by prioritizing driving long-term customer retention over customer acquisition.
Zero-party data, information customers actively and directly share with a brand, offers a paradigm shift to a fair value exchange model.
Don't fear the cookieless future. First-party data lets you position your brand in distinctive ways, from first discovery to actual purchase.