All you need to know about conversion rate
Marketing (and purchasing) has gone online, as you may be aware. Whether you own an e-commerce site or a B2B company, you’re always encouraging your customers to do certain activities,…
Transform 2021 puts the spotlight on women in AI
Elevate your enterprise data technology and strategy at Transform 2021. VentureBeat is proud to bring back the Women in AI Breakfast and Awards online for Transform 2021. In the male-dominated…
Algolia’s Nicolas Dessaigne on maximizing developer relations
Elevate your enterprise data technology and strategy at Transform 2021. The tech industry has seen a surge of interest in developer relations (DevRel) from both startups and established players. This…
Salesforce’s AI surfaces relationships to drive sales
Elevate your enterprise data technology and strategy at Transform 2021. Salesforce today announced Einstein Relationship Insights (ERI), an AI-powered research tool that autonomously explores the internet and internal data sources…
Streamlytics aims to reduce AI bias by helping users sell their data
Elevate your enterprise data technology and strategy at Transform 2021. The data tides are changing. Between the influx of regulations, Apple’s new privacy controls, and greater concern around privacy issues,…
Salesforce boosts customer data platform strategy as rivals circle
Elevate your enterprise data technology and strategy at Transform 2021. Salesforce today announced AI enhancements enabled by the Einstein platform into its customer data platform (CDP), just as rivals large…
How CMOs are paving the way for analytics adoption
Elevate your enterprise data technology and strategy at Transform 2021. This post was written by Ashley Kramer, chief product and marketing officer at Sisense The CMO’s role has seen a…
4 alternatives to cookies and device IDs for marketers
Elevate your enterprise data technology and strategy at Transform 2021. How companies identify and market to audiences across the digital landscape is undergoing a fundamental transformation. We’re not just talking…
SugarCRM sweetens predictive AI engine for marketing automation
Elevate your enterprise data technology and strategy at Transform 2021. SugarCRM tweaked its SugarPredict AI engine this month to help marketing teams with automated, predictive lead scoring. The cloud-based marketing…
BlueOcean unveils sentiment analytics API for tracking brands
Elevate your enterprise data technology and strategy at Transform 2021. BlueOcean, provider of a platform for analyzing brand sentiment, today announced plans to release an application programming interface (API) that…