Category: category-/Business & Industrial/Business Services

Social commerce is indispensable to any marketing strategy, increasing sales, traffic and engagement and improving brand image.

The IAB has released a qualitative study that determined five lingering misconceptions were discouraging ad spending on games.

Soci has raised $120 million to power its AI tools to help brands ensure consistent localized digital marketing efforts.

the giants of adtech are seeing their dominance challenged more than ever before, according to a new report by marketing measurement firm Singular.

For B2B technology vendors, success means equipping their teams with data visibility powered by automation and machine learning (ML).

How data-driven ecosystems with cultural buy-in, collaboration and flexible positioning between IT and marketing can help ensure success.

By understanding and fulfilling needs, brands can build long-lasting connections that benefit both their customers and their bottom lines.

Kochava, a real-time data solutions company for omni-channel attribution and measurement, has acquired Machine Advertising.

5 ways to benefit from the evolution of ecommerce into social commerce — the use of social media to facilitate buying and selling.

The way we spend online is evolving, and consumers deserve evolved tools to help them better manage it.